Growth strategy
Identify where growth is being constrained and build a growth-focused marketing plan to unlock it. Help build the systems that make growth happen consistently through priorities, ownership and operating cadence.
Turn growth opportunities into momentum.
I help ambitious businesses identify and unlock growth across the customer lifecycle, combining strategy, marketing and commercial thinking to turn opportunities into action.
Fractional · Project · Advisory
EXPERIENCE SHAPED WITH LEADING BUSINESSES
Services
From growth strategy to getting it done.
I bring together strategic thinking, customer insight and hands-on execution to help businesses find and capture growth.
Customer & lifecycle growth
Build strategies across the customer lifecycle. From acquisition and activation to engagement, retention and loyalty. Using customer insight, segmentation, CRM, lifecycle marketing and propositions to drive sustainable growth.
Marketing and proposition
Shape propositions, customer journeys and marketing strategies that give customers more reason to choose, engage and stay with your business.
Fractional growth leadership
Senior growth leadership without a full-time hire. Ideal for teams scaling fast, between senior hires, or moving from ad hoc marketing to a structured growth approach.
Approach
How I work
Clear thinking.
Practical action.
No unnecessary complexity.
A solution tailored to your businesses needs.
Practical by design
- 01
Get curious
Understand the business's current state, the customer, the numbers and what's really happening inside the business. Work together with you to understand the problems to solve.
- 02
Get focused
Cut through the noise and turn complexity into clear choices and priorities. Turn insight into a clear growth strategy, prioritising opportunities for the biggest impact.
- 03
Get it moving
Stay close to execution, working alongside teams until the new approach is embedded.
Experience
Growth experience built from the inside.
Founder, Nikki Hornby (neé Flanagan), has over 12+ years working inside fast-moving consumer, digital and marketplace businesses, building growth strategies, understanding customers and turning ideas into programmes that actually move the numbers.
“The best growth strategies are simple enough to understand, focused enough to execute and measurable enough to learn from.”
Uber Eats
Consumer Growth & Membership, Sub-Saharan Africa
Led consumer growth strategy across multiple markets, combining customer lifecycle, pricing, promotions, membership and monetisation to drive sustainable growth.
- Consumer growth
- lifecycle
- CRM
- retention
- membership
- Uber One
- growth operations
Takealot
Customer growth model, focus on membership (TakealotMORE)
Focused on developing an ecosystem growth framework to increase customer adoption, cross-platform behaviour and membership value.
- Growth strategy
- ecosystem growth
- membership
- activation
- operating model
Enduroo
Co-Founder
Co-founded an employee engagement platform helping companies build stronger teams through shared challenges.
- GTM strategy
- Product & pilot design
- Onboarding
- B2B proposition
- Customer engagement
- Zero to one
0+ years experienceConsumer growthMembership & loyaltyLifecycle & retentionGrowth leadershipDigital & marketplace businesses
Ways to work together
Flexible by design.
Choose the shape of support that fits. An embedded partner, focused project or senior input on demand, solutions tailored to your business needs.
Fractional Growth Lead
An ongoing senior growth partner embedded in your business for sustained strategic leadership and hands-on support.
Growth Strategy Project
A defined engagement to solve a specific growth challenge, ending with a clear roadmap.
Growth Advisory
Senior-level strategic advisory based on business objectives and teams.
The next move
Let’s turn a complex growth challenge into clear momentum.
If you’re navigating growth, partnerships, or consumer operations, let’s start with a focused conversation about the problem and what progress should look like.
Contact me- Find me on LinkedIn
- Cape Town, South Africa — available to work nationally and globally
- Growth Marketing · Consumer Operations · Partnerships